Samsung Mobile is launching a nationwide in-school education and recycling program as part of its March to a Million pledge to collect one million mobile phones for recycling in 2010. Reaching an estimated seven million middle and high school students in approximately 9,500 schools across the U.S., the eco-focused program will educate teens about the importance and ease of mobile phone recycling.
Students will learn about the importance of mobile phone recycling and the impact that it can have, both environmentally and socially, and participate in activities that will allow them to educate their peers, parents and local communities. Each participating school has the opportunity to enter a sweepstakes to win either a VIP concert from the pop/rock band, Hey Monday, or one of fifty $1,000 “Green Grants” to put towards making their school more environmentally friendly. The winner of the VIP concert will be announced in June.“Samsung Mobile has numerous eco-friendly initiatives in place, including our Mobile Take-Back program and last year’s launch of the Samsung Reclaim, the first phone in the U.S. constructed from eco-friendly bio-plastic materials,” said Paul Golden, Chief Marketing Officer of Samsung Mobile. “The March to a Million program is taking our green initiatives one step further to educate consumers on the importance and ease of recycling mobile phones. The goal of the in-school program is to reach an influential demographic and one that we think will help us spread the word throughout their communities.” Visit the March to a Million portal for complete campaign details
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