Globe Telecom and Amobee Media Systems to Deliver Ad Serving for Internet & Mobile

Amobee Media Systems today announces it has been chosen by Philippines’ leading telecommunications company, Globe Telecom, to deliver ad serving and mediation for both of its Internet and mobile channels. The deployment marks the first time a uniform ad serving and campaign management platform has been selected to address both channels simultaneously.

As part of the partnership, Globe will utilize Amobee’s Adserver platform and services including campaign management, business intelligence, reporting and mediation. Globe will benefit from a live advertiser base, leveraging its leading myGlobe WAP portal, now live, as well as other future channels including messaging and applications. Through the use of Amobee’s highly intuitive platform, Globe will soon be capable of tailoring and appending ads according to user’s unique interests across all modalities.“Amobee’s unified solution simplifies the process, allowing us to monetize and manage all our channels in real time for not only mobile, but Internet as well,” said Ernest Cu, President and CEO of Globe Telecom. “Through Amobee’s advertising platform, premium brands, advertising agencies and publishers are able to easily connect and quickly maximize the performance of their own assets, while enabling Globe to discover new ways to leverage existing channels and inventory, helping us to realize our complete revenue-generating potential.”

Furthermore, Globe will also employ Amobee’s Adserver technology for its Push SMS services. In doing so, advertisers and marketers are able to gain easy access to Globe’s existing user data for targeting to aid further development of their own CRM systems, while ensuring their messages come across quickly and effectively via Globe’s premium mobile and Internet inventory.

Privus Mobile Launches New Enterprise Service That Enables Easy Caller ID Screening Integration for Company Smartphones

Privus Mobile powered by Accudata Technologies, launched a new corporate enterprise service that makes it easier for business professionals and entire sales teams to utilize Caller ID screening and caller name lookup services on company smartphones.

“With many Privus Mobile customers utilizing our mobile Caller ID services at work, we wanted to make it simple for all professionals to experience better call management,” said Privus Mobile President Greg Smith. “Our new volume licensing options and IT deployment capabilities lets companies customize how employees receive and experience mobile Caller ID. For years, business professionals have gone without Caller ID for their cell phones. With Privus Mobile, users can take control of their smartphone and utilize the service to improve customer service, strengthen sales leads and better manage daily tasks.”Privus Mobile’s new enterprise service includes special volume licensing rates for businesses as well as support for IT deployments for easily pushing the service out without needing to purchase the service for each phone individually. Corporate enterprise customers now have the ability to see the full caller details of incoming calls, from unknown numbers to callers that aren’t in the contacts list, as the call comes in or on a missed call. Customers also can input any complete phone number and quickly receive the person’s or company’s name registered to the number, overall empowering users to make better decisions about handling all of their calls.

In addition to the launch, Privus Mobile recently received AT&T Enterprise Solution Certification and now can be found in the AT&T Certified Solutions Catalog. To provide independent credibility, AT&T tested, certified and approved Privus Mobile’s placement alongside its other trusted enterprise applications. Privus Mobile works on more than 30 devices on AT&T’s network. Visit the Privus Mobile portal for complete service details

Smart Telecom and RIM Launch the BlackBerry Tour smartphone in Indonesia

Smart Telecom and Research In Motion (RIM) have launched the 3G-enabled BlackBerry® Tour™ 9630 smartphone for CDMA customers in Indonesia. The new BlackBerry Tour smartphone offers state-of-the-art communications and multimedia capabilities with outstanding mobile performance and consummate styling. It is a feature-packed and highly refined world phone that keeps you connected and lets you tour the world in style. The BlackBerry Tour smartphone provides the industry’s leading mobile solution for email, messaging (IM, SMS, MMS) and social networking (including Facebook® and MySpace), together with built-in GPS and advanced multimedia capabilities, enabling customers to make the most of both their personal and professional time.

Along with the BlackBerry Tour smartphone, Smart is introducing an attractive new BlackBerry service plan name “Smart BlackBerry Hebat”. The Smart BlackBerry Hebat service plan is available for both prepaid and postpaid customers, allowing them to enjoy unlimited data access to the Internet and email as well as unlimited video streaming (RTSP) on Smart's high-speed CDMA network. In addition, customers will be able to utilize the BlackBerry Tour as a modem with unlimited data access for no additional charge. Starting today, Smart offers this package at IDR 8,000 per day or IDR 180,000 for 30 days. Customers can purchase the BlackBerry Tour smartphone from Smart at an affordable price and if they have a Mandiri credit card, they can pay for the handset over six months, interest free. Both purchase options include a free 30-day subscription to the Smart BlackBerry Hebat service plan.

“We are introducing the BlackBerry Tour 9630 smartphone to our CDMA customers along with a new unlimited and affordable BlackBerry service plan - Smart BlackBerry Hebat. By subscribing to the Smart BlackBerry Hebat service plan, customers do not have to worry about any additional charges. The BlackBerry Tour 9630 is an exceptional smartphone that allows customers to easily keep in touch with the people and information that matter most to them, at any time and anywhere,” said Tom A Dinharsa, Head of Device Technology & Special Projects, PT Smart Telecom.

Virgin Mobile USA Giving Customers New 5GB Service Plan

Virgin Mobile USA announced new Broadband2Go plans, offering customers access to more data for the same price offers. Broadband2Go offers customers 3G nationwide wireless Internet service without an annual contract, monthly subscription or activation fee. The cost of the Broadband2Go plans remains the same, ranging from $10 to $60, but now three of the four plans give customers access to more Megabytes. In particular, the $60 plan now offers 5GB, offering a suitable replacement for at-home Internet broadband service.

"We introduced prepaid mobile broadband for students, families on the go, freelancers--anyone who needed wireless Internet access. Now, these offers expand the value of the service to those looking to cut the cord and replace their at-home Internet service provider with a portable and more affordable option," said Neil Lindsay, Chief Marketing Officer, Virgin Mobile USA. "More than 70 percent of customers cite that one of the main reasons they chose Broadband2Go is the flexibility to change plans as they need more or less bandwidth and to pay only for what they need." visit the Vigin mobile USA press room for complete service plan updates

Skype now available for Nokia smartphones in Ovi Store

Skype and Nokia today jointly announced the release of Skype for Symbian, a Skype client for Nokia smartphones based on the Symbian platform, the world’s most popular smartphone platform. Skype for Symbian will allow Nokia smartphone users worldwide to use Skype on the move, over either a WiFi or mobile data connection (GPRS, EDGE, 3G). It is now downloadable for free from the Ovi Store, Nokia’s one-stop shop for mobile content.

“Symbian enables us to bring smartphones to more and more people and ensures scale for our solutions and compelling services, such as Skype. We’re seeing around 1.5 million downloads a day on Ovi Store now and believe that the Skype client for Nokia smartphones will have wide appeal to Symbian users," said Jo Harlow, Senior Vice President for Smartphones, Nokia.

“Skype, the king of Internet communications, running on Symbian, the world’s dominant smartphone platform, makes for an explosive combination,” said Larry Berkin, Head of Global Alliances and GM USA, Symbian Foundation. “With Symbian’s global reach, Skype is that much closer to becoming the ubiquitous real-time communications platform for hundreds of millions of Symbian-based mobile users.” Skype's press room provides complete partnership details

AT&T Announces Availability of First Device on Android Platform with Motorola

AT&T and Motorola announced that the Motorola BACKFLIP ™ with MOTOBLUR™ will be available in AT&T stores nationwide and online atwww.wireless.att.com beginning March 7. MOTOBLUR offers AT&T customers a new way to connect to their favorite people, content and applications, whether it’s work or personal email, messaging or social networking. Motorola’s exclusive Android™ experience syncs contacts, posts, messages, photos and much more — from sources such as Facebook^®, MySpace, Twitter^®, Gmail™, Picasa, work and personal e-mail, and Last.fm — and automatically delivers them to live widgets for immediate reply, right from the home screen. And, for customers who prefer multi-tasking, AT&T’s 3G network offers the added advantage of talking and surfing the Web and accessing applications at the same time.

BACKFLIP features a unique form-factor with an original reverse flip design, spacious keyboard and BACKTRACK™ touch panel, allowing the display to be hands-free while one’s fingers work behind the screen. BACKFLIP runs on the nation’s fastest 3G network and is powered by MOTOBLUR™, Motorola’s Android-powered content delivery service created to make phones more personal and socially smart. Customers can see photos and learn more at www.att.com/backflip.

“Motorola BACKFLIP brings together the best of social networking with the nation’s fastest 3G network,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “With the ability to ride on our newest and fastest 3G network, access to more than 20,000 AT&T Wi-Fi hotspots, and the ability to talk and surf at the same time, BACKFLIP boasts a better Android experience.” The AT&T press room provides complete details

comScore Reports December 2009 U.S. Mobile Subscriber Market Share

comScore, Inc. released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry over the three month period between September and December 2009. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers age 13 and older, as well as the most popular forms of content and activity accessed via mobile device. The report found Motorola to be the top handset manufacturer with 23.5 percent market share, while RIM led among smartphone platforms with 41.6 percent market share.

A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. Device manufacturer Motorola was the top ranked OEM with 23.5 percent of U.S. mobile devices. LG ranked second with 21.9 percent share, followed by Samsung (21.2 percent share), Nokia (9.2 percent share) and RIM (7.0 percent share).

Top Mobile OEMs 3 Months Ending Dec. 2009 vs. 3 Months Ending Sep. 2009* Total U.S. Age 13+ Source: comScore MobiLens
	Share (%) of Mobile Devices
	Sep-09	Dec-09	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Motorola	24.9%	23.5%	-1.4
LG	21.7%	21.9%	0.2
Samsung	20.4%	21.2%	0.8
Nokia	9.6%	9.2%	-0.4
RIM	6.4%	7.0%	0.6

Smartphone Platform Market Share

RIM was the leading mobile smartphone operating system in the U.S. in December 2009 with 41.6 percent share of U.S. smartphone devices. Apple ranked second with 25.3 percent share (up 1.2 percentage points), followed by Microsoft with 18.0 percent share, Palm with 6.1 percent share, and Google with 5.2 percent share (up 2.7 percentage points).

Top Smartphone Platforms 3 Months Ending Dec. 2009 vs. 3 Months Ending Sep. 2009 Total U.S. Age 13+ Source: comScore MobiLens
	Share (%) of Smartphone Devices
	Sep-09	Dec-09	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
RIM	42.6%	41.6%	-1.0
Apple	24.1%	25.3%	1.2
Microsoft	19.0%	18.0%	-1.0
Palm	8.3%	6.1%	-2.2
Google	2.5%	5.2%	2.7

In December 2009, 63.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.1 percentage points from three months prior. Browsers were used by 27.5 percent of U.S. mobile subscribers (up 1.5 percentage points), while subscribers who played games made up 21.6 percent (up 0.2 percentage points). Review the complete survey findings via the comScore portal