
Amobee Media Systems today announces it has been chosen by Philippines’ leading telecommunications company, Globe Telecom, to deliver ad serving and mediation for both of its Internet and mobile channels. The deployment marks the first time a uniform ad serving and campaign management platform has been selected to address both channels simultaneously.
As part of the partnership, Globe will utilize Amobee’s Adserver platform and services including campaign management, business intelligence, reporting and mediation. Globe will benefit from a live advertiser base, leveraging its leading myGlobe WAP portal, now live, as well as other future channels including messaging and applications. Through the use of Amobee’s highly intuitive platform, Globe will soon be capable of tailoring and appending ads according to user’s unique interests across all modalities.“Amobee’s unified solution simplifies the process, allowing us to monetize and manage all our channels in real time for not only mobile, but Internet as well,” said Ernest Cu, President and CEO of Globe Telecom. “Through Amobee’s advertising platform, premium brands, advertising agencies and publishers are able to easily connect and quickly maximize the performance of their own assets, while enabling Globe to discover new ways to leverage existing channels and inventory, helping us to realize our complete revenue-generating potential.”
Furthermore, Globe will also employ Amobee’s Adserver technology for its Push SMS services. In doing so, advertisers and marketers are able to gain easy access to Globe’s existing user data for targeting to aid further development of their own CRM systems, while ensuring their messages come across quickly and effectively via Globe’s premium mobile and Internet inventory.





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